Introduction to Business

Introduction to Business from OpenStax gives a broad, accessible survey of how modern companies work. It explains economic systems, entrepreneurship and small business, forms of ownership, management and organisation, marketing, operations, accounting, finance and the role of technology and ethics in commerce. Case studies of real firms ground the theory in practice. Released free under a Creative Commons licence, it is a legal, cost-free foundation for anyone starting a business course or wanting to understand the language of the commercial world.